Citi Custom Cash
Citi Custom Cash
PI-360 Product Monitor Profile
“Your plans change, and with the Citi Custom Cash, so does the way you earn” is the simple and yet effective claim promoted by Citi on this smart rewards credit card. While this not the first card in market to offer smart rewards that adjust based on your spending patterns, Citi is the first national bank to bring this strategy into the mainstream. Citi Custom Cash, as well as all other major Citi portfolios, is actively monitored with PI-360 consumer data.
| Defining / Distinguishing Features |
|---|
| 5% back on category where you spend most |
| 5% capped at $500 per billing cycle, converting to 1% |
| Competitive intro offer (bonus & BT) |
| Cash back earned as Thank You Points |
| No minimum redemption thresholds |
| Standard Protection benefits + Citi Entertainment |
What we are sharing here just scratches the surface of the data and analytics that we have on this portfolio, and the entire market. If you would like to see what drives acquisition, satisfaction, and usage for any product in market (with insights for 70+ consumer segments), please do not hesitate to reach out.
Competitive Set
Analyze this product vs. any other major cash back credit card in market, including offers from national banks, super-regionals, large credit unions, retailers and fintechs. Access 4M+ consumer evaluations of every competitive product strategy to uncover what works well with this product and what is missing to drive engagement with key target audiences.
PI-360 is the only real-time innovation intelligence platform for the entire Payments market. Our data combines the deepest competitive insights on every core and fintech product with 4,000,000+ consumer evaluations of every payment feature and innovation in the U.S. market.
PI-360 interactive platform delivers these insights on-demand and in time for your next meeting.
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About The Futurist Group
The Futurist Group helps identify what’s next in payments, using modern technology, frictionless consumer engagement, and intelligent analytics to provide answers to the most important and forward-looking questions about the future of payments. Dedicated to the financial services space, The Futurist Group was founded by an experienced team of professionals from consumer intelligence, fintech, banking, analytics, and payments.
About PI-360
A proprietary Product Innovation Intelligence Platform that maps and analyzes the entire competitive landscape through the lens of ongoing and structured consumer reviews. Imagine knowing everything that you need to know about your competitor’s products, emerging innovation, and consumer needs without waiting for research.
