Amazon Visa Signature
Amazon Visa Signature
PI-360 Product Monitor Profile
Amazon’s expansive online marketplace makes the Amazon Visa unlike any other co-brand in the market. Where some of the cobrands struggle to compete for primacy, the utility of Amazon rewards allows this card to compete with some of the best bank-branded cash back offers in the market. However, according to cardholders, there are opportunities for improvement that can help generate “off-us” spend. The entire Amazon portfolio, including Amazon’s Small Business cards, are actively monitored by PI-360 with consumers providing structured product reviews on the overall value proposition as well as every product feature actively promoted by Amazon and Chase.
| Defining / Distinguishing Features |
|---|
| Instant gift card on approval subsidizes ~55% of Prime membership |
| Rich rewards on Amazon & Whole Foods purchases |
| Lower tier Dining and Gas accelerators promote "off-us" spend |
| Rich LTO rewards on rotating selection of Amazon products |
| Select rich "on-us" rewards OR 0% APR for 6mo. on larger purchases |
| Healthy mix of Travel & Protection benefits |
What we are sharing here just scratches the surface of the data and analytics that we have on this portfolio, and the entire market. If you would like to see what drives acquisition, satisfaction, and usage for any product in market (with insights for 70+ consumer segments), please do not hesitate to reach out.
Competitive Set
When analyzing the opportunity for rewards cards such as Amazon Visa Signature, consider product strategies employed by some of the other top retail cobrands and bank-branded cards. Access 4M+ consumer evaluations of every competitive product strategy to uncover what works well with this product and what is missing to drive engagement with key target audiences.
PI-360 is the only real-time innovation intelligence platform for the entire Payments market. Our data combines the deepest competitive insights on every core and fintech product with 4,000,000+ consumer evaluations of every payment feature and innovation in the U.S. market.
PI-360 interactive platform delivers these insights on-demand and in time for your next meeting.
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About The Futurist Group
The Futurist Group helps identify what’s next in payments, using modern technology, frictionless consumer engagement, and intelligent analytics to provide answers to the most important and forward-looking questions about the future of payments. Dedicated to the financial services space, The Futurist Group was founded by an experienced team of professionals from consumer intelligence, fintech, banking, analytics, and payments.
About PI-360
A proprietary Product Innovation Intelligence Platform that maps and analyzes the entire competitive landscape through the lens of ongoing and structured consumer reviews. Imagine knowing everything that you need to know about your competitor’s products, emerging innovation, and consumer needs without waiting for research.
