Family Matters
Apple Family Card
PI-360 Product Monitor Profile
Credit card portfolios rarely take the time to explain the benefits that the card can offer for the entire family. Even fewer take the time to develop distinct features and benefits designed for the entire family, including teens, and young adults. Apple Card and Apple Family Card features are actively monitored by PI-360 with consumers providing structured product reviews on the overall value proposition as well as every product feature actively promoted by Apple.
| Defining / Distinguishing Features |
|---|
| All the benefits of Apple Card with active Family Card positioning |
| Share the Apple Card with anyone 13+ in your family |
| Merge credit line as co-owners |
| Build credit for participants 18+ |
| Manage accounts as a co-owners |
What we are sharing here just scratches the surface of the data and analytics that we have on this portfolio, and the entire market. If you would like to see what drives acquisition, satisfaction, and usage for any product in market (with insights for 70+ consumer segments), please do not hesitate to reach out.
Competitive Set
When analyzing the opportunity for a Family Card product and product positioning, consider strategies employed by some of the largest Issuers, Digital Banks, Teen & Young Adult Apps, as well as Student products. Access 4M+ consumer evaluations of every competitive product strategy to uncover what works well with this product and what is missing to drive engagement with key target audiences.
PI-360 is the only real-time innovation intelligence platform for the entire Payments market. Our data combines the deepest competitive insights on every core and fintech product with 4,000,000+ consumer evaluations of every payment feature and innovation in the U.S. market.
PI-360 interactive platform delivers these insights on-demand and in time for your next meeting.
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About The Futurist Group
The Futurist Group helps identify what’s next in payments, using modern technology, frictionless consumer engagement, and intelligent analytics to provide answers to the most important and forward-looking questions about the future of payments. Dedicated to the financial services space, The Futurist Group was founded by an experienced team of professionals from consumer intelligence, fintech, banking, analytics, and payments.
About PI-360
A proprietary Product Innovation Intelligence Platform that maps and analyzes the entire competitive landscape through the lens of ongoing and structured consumer reviews. Imagine knowing everything that you need to know about your competitors' products, emerging innovation, and consumer needs without waiting for research.
